Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story. REEDS grew from one hometown store to a full-service multi-channel jewelry retailer with retail stores in 15 states, a national direct mail catalog, and a leading e-commerce website. Still a proud family-run business, REEDS strives to make every customer “feel like family”, with personalized service, attention to detail, and lasting quality and style.