Be & Cheery is a startup company with a core business philosophy of promoting beauty and embracing individuality. The company aims to meet people's needs by providing a wide-range of fashion accessories, including costume jewelry, handbags, and sunglasses, as well as home goods such as crystal decor to create comfortable and happy homes.

The ultimate goal is to contribute to physical and mental health and happiness. "Be & Cheery" believes that everyone is beautiful. Be & Cheery, be who they are.